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Your Competition Has Deep Pockets

Dentaltown Magazine
June 2005

The dental industry faces a seemingly insurmountable challenge: Dentistry is feared and undervalued. Why? Because consumers don't know how much dentistry has changed or how much has been learned about the connection between oral health and overall health.

Dentistry remains one of the most under-promoted services in the country. Where does dentistry rate in your patient's mind as a spending priority? Anywhere near Mercedes-Benz® or SONY®? Mercedes-Benz and SONY are very effectively spending millions of dollars in advertising, creating the impression that their products will change your patients' lives. Virtually no one is educating the public or convincing people that taking care of their teeth can have a profound effect on their lives.

Currently, the responsibility of marketing dentistry remains with individual practices, and that isn't going to change in the near future. The truth is, dentistry has never been more exciting and had more to offer than it does now, but roughly over 100 million Americans don't see a dentist regularly, which means they don't know a dentist can change their lives. Isn't it your professional responsibility (as well as in your best interest) to tell them?

After spending nearly 20 years in the dental industry and handling more than four million dental referrals, this is what we've learned about your target audience. There are actually three different kinds of dental consumers: Preventers, Procrastinators and True Emergencies. Of the three groups, about 20 percent are preventers. They know they need to see the dentist on a regular basis and call us, ready to appoint. Roughly 30 percent are true emergencies. They are focused on their immediate problem, not their future dental needs. Once you get true emergencies in the chair, it's your job to show them how caring you are and how important it is to see you regularly. About 50 percent are procrastinators. They have avoided going to the dentist, usually have high treatment needs and are more than likely fearful.

About 1-800-DENTIST®

1-800-DENTIST has been the nation’s premier dental marketing company since 1986, helping thousands of successful dentists grow their business. Beginning as a lead generation company for dentists, the program has delivered over 7 million new patient leads to member dentists. Today, 1-800-DENTIST is a total marketing resource for dentists, offering multiple products to help dentists attract, retain and optimize patients. In addition to its flagship PatientProducer® program (new patient leads), the company also offers PatientActivator® (automated patient communications and online marketing), ReputationMonitor® (online reputation management), ReActivator® (dormant patient reactivation) and WebDirector® (websites and online identity).

Contact: Betsy Roddy, 1-800-DENTIST, 310-215-6535