LOS ANGELES, CA (October 16, 2012) –1-800-DENTIST®, the nation’s premier dental marketing company, reports that according to its annual office manager report, social media has become more important and time consuming for dental practices, while still being significantly under-utilized.
The study, which surveyed dental office managers nationwide, found that 75% currently view social media as important to the success of the practice, and over 90% engage in some form of social media or online reviews. Accordingly, time spent on these areas has increased more than any other practice responsibility over the last two years. And yet despite this increase, 42% of office managers feel that the time being spent on social media is still not enough.
Specifically, Facebook was named as the top marketing area where time has increased in the practice, followed by other online activities like websites and search engine optimization. Twitter, LinkedIn and Facebook were all identified as receiving too little time. Over 65% of dental office managers also said that receiving education about online marketing and reviews has become more important than in previous years.
“Social media is growing exponentially – much faster than the typical dental practice can adjust.” Said Fred Joyal, founder of 1-800-DENTIST. “This report highlights that while office managers know the importance of social media, they don’t feel they have the resources to keep up. It’s an important reminder that online tools and training are an essential part of running a dental practice in the digital age.”
The full statistics and analysis can be found in 1-800-DENTIST’s annual report, “The Changing Role of the Dental Office Manager,” released earlier this month. Co-sponsored by the American Association of Dental Office Managers, the study provides insight into a wide range of topics including marketing, new patient acquisition, workload, patient communication and more.
Dental professionals can get a free copy of the full report by taking an online demo of 1‑800‑DENTIST’s marketing products – available by calling 1-855-254-2498 or visiting www.1800dentist.com/OfficeManagerReport.
1-800-DENTIST has been the nation’s premier dental marketing company since 1986, helping thousands of successful dentists grow their business. Beginning as a lead generation company for dentists, the program has delivered over 7 million new patient leads to member dentists. Today, 1-800-DENTIST is a total marketing resource for dentists, offering multiple products to help dentists attract, retain and optimize patients. In addition to its flagship PatientProducer® program (new patient leads), the company also offers PatientActivator® (automated patient communications and online marketing), ReputationMonitor® (online reputation management), ReActivator® (dormant patient reactivation) and WebDirector® (websites and online identity).
Contact: Betsy Roddy, 1-800-DENTIST, 310-215-6535