LOS ANGELES, CA (August 20, 2013) – PatientActivator®, the award-winning patient communication & online marketing software from 1-800-DENTIST®, has released a new free whitepaper called “Facebook 101: Simplifying Social Media for Dental Practices.” The whitepaper was developed in response to a nationwide survey of dental professionals which revealed that 50% of dental practices do not have a Facebook page or share their positive reviews on social media.
Social media is changing the way patients search for dentists – in fact, according to a recent consumer survey, 24% of patients now search for a dentist using Facebook. This free whitepaper shows dental practices how to easily engage in social media and yield the best results. It explains why dental practices truly need a Facebook business page and provides step-by-step instructions on how to set one up. The report also provides suggestions for what to post to engage with consumers and get the most “Likes”, and when the best times are to post. Most importantly, the whitepaper provides a comprehensive guide for how Facebook can benefit dental practices by increasing production and improving patient retention and loyalty.
“Not engaging in social media, more specifically Facebook, puts dental practices at a severe disadvantage,” said Michael Turner, CEO of 1-800-DENTIST. “We understand dental offices are busy and adding social media to the list of everyday tasks can be overwhelming. This new report quickly and easily decodes Facebook and provides simple steps that will have your practice’s Facebook page set up and optimized in no time.”
Dentists can request a free copy of “Facebook 101: Simplifying Social Media for Dental Practices” by calling 1‑855-241-6417 or visiting 1800dentist.com/Facebook101. At the same time, they’ll be given a 10-minute demo of PatientActivator®, the online marketing software that helps dental practices set up and manage Facebook and other social media sites, post reviews to Facebook, request appointments via Facebook and boost online reputation.
“In this new digital culture, having a Facebook business page is imperative,” added Turner. “Patients expect to see you in the online spaces they visit most. This whitepaper and the tools in PatientActivator can provide dental offices with simple tricks to set up and manage Facebook effortlessly.”
The new whitepaper is the latest in a series of dental marketing reports over the last year. These free resources are offered to complement the company’s full suite of marketing products, which include easy solutions for reviews, websites, social media and more.
1-800-DENTIST has been the nation’s premier dental marketing company since 1986, helping thousands of successful dentists grow their business. Beginning as a lead generation company for dentists, the program has delivered over 7 million new patient leads to member dentists. Today, 1-800-DENTIST is a total marketing resource for dentists, offering multiple products to help dentists attract, retain and optimize patients. In addition to its flagship PatientProducer® program (new patient leads), the company also offers PatientActivator® (automated patient communications and online marketing), ReputationMonitor® (online reputation management), ReActivator® (dormant patient reactivation) and WebDirector® (websites and online identity).
Contact: Betsy Roddy, 1-800-DENTIST, 310-215-6535