Makeovers Scheduled to Air May 23-27 in National Syndication
1-800-DENTIST®, the nation's leading dental referral service, has partnered with Buena Vista Television for multiple "New Smile, New Style" makeovers segments on "The Tony Danza Show," it was announced today by 1-800-DENTIST CEO and Co-Founder Fred Joyal. Four of the five participating dentists are members of the 1-800-DENTIST program. These shows are scheduled to air May 23-27, 2005.
"At 1-800-DENTIST, we are always in search of new ways to promote the importance of regular dental office visits and dentistry as a whole," said Joyal, who is also featured in a few segments of the show and helped to select the participating dentists. "Teaming up with the show to showcase our dentists and referral service will attract more consumers to become proactive towards improving their smiles. With the growing media interest in smile makeovers, this is a great time to be a dentist."
Each segment shows producers visiting the makeover recipients in their hometowns to provide insight into their lives, explain why the makeover is meaningful and witness their comprehensive dental consultation. Participating dentists conduct all of their dental treatment procedures in their own practices. All candidates will be flown to New York where they will then receive a complete makeover (make-up, hair and fashion style) to go along with their new smiles. All participating dentists will accompany their respective patient to "The Tony Danza Show" set, where they will reveal their new look live on the show. Makeover candidates were chosen by the producers of the show based on the achievable smile makeover results, and personal information (background story, etc). The viewers will be able to see the dramatic transformations from start to finish.