Dental Health Info Article

November 23, 2015 - Fred Joyal Joins Sirona’s “Guardians of Dentistry” CEREC® Roadshow Tour

Guardians of Dentistry

LOS ANGELES, CA (November 23, 2015) – Futuredontics® has announced that company founder Fred Joyal is co-headlining “Guardians of Dentistry,” a national educational tour for dentists sponsored by Sirona Dental, Inc. He will be appearing with Dr. Mike DiTolla, Sirona’s Director of Clinical Affairs, in a special series of free one-night events showcasing the power of CEREC® CAD/CAM technology.

“Guardians of Dentistry” is a first of its kind interactive roadshow that offers dentists a unique opportunity to see how CEREC is revolutionizing the practice and business of dentistry. Attendees will learn new clinical skills and get hands-on experience using the latest CAD/CAM technology under the guidance of Dr. DiTolla, a nationally recognized CEREC expert. Dental marketing guru Fred Joyal will provide real-world business strategies for building a successful CEREC single-visit dentistry practice. Highlights include: 

• A review of the latest updates in CEREC technology

• Best marketing strategies for single-visit dentistry practices

• Collaborating with CEREC dentists via SIROWORLD

• New 2016 CEREC consumer marketing initiatives

The “Guardians of Dentistry” tour premiered during ADA 2015 in Washington, DC, and is scheduled to run through spring 2016. Remaining 2015 dates include Baltimore (December 2 & 3) and Miami (December 15 & 16).  A complete list of 2016 tour dates can be found at

“It’s exciting to be part of something as groundbreaking as the “Guardians of Dentistry,” Fred explained. “Mike (DiTolla) and I have worked hard to create a fun, fast-paced evening filled with tips for improving clinical skills, increasing case acceptance and marketing to high-value patients. Whether you are considering a CEREC System or are an experienced user, you’ll come away with a fresh appreciation of how CAD/CAM is transforming dentistry.”

A respected authority on dental marketing, Fred Joyal is best known for founding Futuredontics, the parent company of 1-800-DENTIST® — the industry’s #1 patient leads program. He is the author of two bestselling books, 2015’s “Becoming Remarkable – Creating a Dental Practice Everyone Talks About,” and “Everything is Marketing: The Ultimate Strategy for Dental Practice Growth,” now in its 5th edition. His popular “Go Ask Fred” blog regularly examines dentistry’s hot-button topics, including online reviews, 24/7 appointing, and dealing with Yelp. Fred also hosts a series of dental marketing webinars, podcasts and online videos.

 Dentists can register for a free “Guardians of Dentistry” in their area by visiting

About Futuredontics®

Futuredontics®, parent company of 1-800-DENTIST®, is America’s leading provider of dental marketing services & software. Since 1986, the company has been dedicated exclusively to dentistry, developing powerful products and resources that help dentists thrive in the evolving digital world.

The company’s flagship product, 1-800-DENTIST, has delivered over 8 million new patient leads to dental practices nationwide and now includes 24-hour appointing so you never miss an opportunity. PatientActivator®, the company’s patient communications, social and online reputation solution, increases production and boosts the practice’s online presence with automated appointment confirmations and tools for social media, reviews and much more. ReputationMonitor® helps dentists protect their online reputation – monitoring hundreds of directories, reviews sites and social media platforms, and displaying them all on a single screen. WebDirector® delivers dynamic dental websites, dedicated mobile sites and matching social pages. Futuredontics also offers an extensive library of dental marketing resources – including in-depth whitepapers, Webinars and front desk training. With unlimited live customer support, dentistry’s best marketing products and the largest dental website in North America, Futuredontics is the proven way for dental practices to grow their patient base and increase production year after year.

Futuredontics Contact: Betsy Roddy, Director of Marketing     310-215-6535