LOS ANGELES, CA (July 23, 2013) – 1-800-DENTIST®, the nation’s premier dental marketing company, is hosting a new free Webinar called “The Tech Effect,” led by founder Fred Joyal. The Webinar explores how changes in technology have affected dental patient behavior – and provides tips on how dental practices can adjust their marketing efforts to keep up. Topics covered will include social media, SEO standards, online reviews and directory listings, mobile requirements and more.
The hour-long online course will be held on Thursday, July 30, beginning at 11am PST/ 2pm EST, and is open to all dentists and office staff. After the presentation, host Fred Joyal will remain available online to answer attendee questions.
“Patients expect to see businesses, including dental practices, in the online spaces they engage in most,” said Fred Joyal, founder of 1-800-DENTIST. “This Webinar will highlight important steps practices should take to stay current with online trends and patient expectations.”
Fred Joyal is best known for founding 1-800-DENTIST, the industry’s leading source for new patients with over 7 million new patient leads delivered to date. He is also the author of the bestselling book “Everything is Marketing: The Ultimate Strategy for Dental Practice Growth,” now in its 4th edition and updated to address the new challenges faced by today’s business minded dental practitioner. In addition, Joyal is an international lecturer, a regular contributor to dental publications, and owner of his own dental marketing blog, GoAskFred.com, which routinely delves into topics like online marketing, social media, patient loyalty and retention and websites.
“By not keeping up with digital marketing trends, dental practices are missing out on an opportunity to build patient loyalty and increase their patient base,” added Joyal. “During this Webinar, I will outline simple methods that will help dental practices harness the power of online marketing to increase production and profitability.”
Dentists and staff can reserve their spot for “The Tech Effect” by registering for free at www.1800dentist.com/TechWebinar.
1-800-DENTIST has been the nation’s premier dental marketing company since 1986, helping thousands of successful dentists grow their business. Beginning as a lead generation company for dentists, the program has delivered over 7 million new patient leads to member dentists. Today, 1-800-DENTIST is a total marketing resource for dentists, offering multiple products to help dentists attract, retain and optimize patients. In addition to its flagship PatientProducer® program (new patient leads), the company also offers PatientActivator® (automated patient communications and online marketing), ReputationMonitor® (online reputation management), ReActivator® (dormant patient reactivation) and WebDirector® (websites and online identity).
Contact: Betsy Roddy, 1-800-DENTIST, 310-215-6535