The spin masters of New York's Madison Avenue have worked to influence consumer behavior for over 100 years. The industry has been spoofed by Mad Magazine and the television show Mad Men depicts the inner workings of the business in the 1960s. Those fictitous accounts are nothing in comparison to real ads published throughout time as several of the products promoted in the past have been proven to be dental health killers and potentially harmful to well-being as a whole.
Advertising is one-stream flow of communication that distributes paid messages with the goal of audience pursation. The marketing strategy has been used to sell everything including soda, food, dental care products and the services provided by individual dental clinics. Presently there are levels of protection in place to protect consumers and prevent false claims from being made. However that was not always a case and prior to the laws, some vintage ads may have lead consumers down the path too tooth loss, dental problems and obesity.
Sugar for Weight Loss
The 1970's were a tumultuous time as the decade kicked off with war in Vietnam, violence in the Middle East and American women fighting for equal rights. As women became more vocal in regards to rights to work, equal pay and freedom of choice, they spent less time cooking foods and started to rely heavily on processed foods. The media messages of the time guided them on their way and could have caused an unintentional rise in cavities, tooth decay and gum disease as a result.
One such message came from sugar manufactures that suggested, "Sugar can be the willpower you need to undereat," because it would deliver sheer energy in the form of 18 calories a teaspoon. As a result, consumers were lead to believe that sugar was a health food and potentially liberally shared the item with a family. Anyone (women or men) who believed the ads actually upped their chances of developing health issues such as obesity, diabetes and dental problems.
Sugar is a sweet, edible carbohydrate and when consumed in moderation can be part of a nutritious diet. The treat is not only a favorite of humans but also of oral bacteria. When trace elements of the sweet stuff are deposited on teeth, microscopic critters go feast on the food and can band together and form dental plaque. Tooth eroding acid will be produced as a result of this activity, so anyone who followed the weight loss advice from this ad, could have ended up with tooth decay.