While some people prefer keeping their eyes on the field action, other folks like checking out the bullpen to see the pitchers warm up before taking the mound. As fans stare in that direction, it is important to note that the little area also has a strong link to tobacco marketing and dental health. Rumor has it that the word "bullpen" was coined when the Blackwell Tobacco Company released Bull Durham brand tobacco. Advertisements for that brand covered outfield fences and the warm up areas nearby earned the nickname of bullpens (Heckle Depot, Retrieved July 2, 2010).
Tobacco companies relished their relationships with baseball and realized early on how a good word from one visible baseball player could spike sales. During the 1920s to 1940s big tobacco sponsored every major league team and superstars like Babe Ruth, Joe DiMaggio, Ted Williams and Lou Gehrig all had individual contracts promoting the cigarette of their choice. However, as some of these greats started to get ill from their favorite products (IE Babe Ruth died of throat cancer) and when the relationship between tobacco and lung disease was exposed in the 1950s, things started to shift.
Since the truth behind tobacco has been exposed, the rules regarding the industry's influence on the game has vastly shifted. The evolution began in 1964 with the advent of the Cigarette Advertising Code, that stated that ads could no longer “depict as a smoker any person well known as being, or having been, an athlete…[or] any person participating in, or obviously having just participated in, physical activity requiring stamina or athletic conditioning beyond that of normal recreation” (Tobacco in sport: an endless addiction? Tob Control 2005;14:1-2).
Current policy revisions include limiting the use of chewing tobacco as well. A health effort lead by the American Dental Association, nine major health organizations and a group consisting of more than 200 national, state and local partners have help change the contract agreement terms for baseball season, big-league players, managers and coaches to further limit tobacco use of any kind. Starting in 2012 those industry insiders must take extra precautions to provide the perception that there is no longer a love affair between baseball and big tobacco. Some changes breaking the couples up include:
- Tobacco tins or packages can no longer be carried in a uniform either during game play or any time fans are present.
- Industry insiders (players, managers, etc.) are banned from using smokeless tobacco during televised interviews, at autograph signings or other events that are either team-sponsored or make baseball workers visible to fans.
Additionally, the new laws put behind the scene changes in effect to help players quit either their smokeless or smoky tobacco consumption. Overall the changes are targeting those involved in the sport as well as preventing the addicts from making the behavior look cool to impressionable fans.
Both baseball and tobacco are intertwined with American history. The cultural impact from the combined powerhouses will continue to live on and potentially impact dental health for those uneducated on the relationship. Individuals looking to find out more information on how baseball relationships with tobacco can impact dental health can call 1-800-DENTIST to find a dentist who may have more insight into the field.