History ADA Seal of Acceptance
For more than 125 years, American consumers have been able to cut through the hype and find the best dental care products thanks to the organization's Seal of Acceptance. The concept first came to light in 1930 when Council of Dental Therapeutics was created and charged with the task of evaluation of dental products in order to clear up consumer confusion and prevent false claims from being made. In 1931 the first The Council establishes the ADA's and awarded its' first Seal of Acceptance.
Since that time ,more than 350 manufactures of dental products have participate in the program. The process for inclusion includes an analysis (both safety and effectiveness) of product ingredients, clinical data evaluation, clinical trials in accordance with ADA guidelines and procedures, an ADA review of product packaging claims for truth in advertising and verification that product manufacture facilities are up to code, that product is both uniform and pure and is manufactured following with Good Manufacturing Practices. Once the products are approved, the manufacture can feature the trademarked ADA seal on the packaging.
Although there are no clear cut statistics on what impact the ADA seal has on direct sales, dental care insiders "hold the Seal in high regard (http://www.ada.org/news/5797.aspx). In turn it is not uncommon for ADA members, dental hygienists and dentists to recommend products with the label as according to the ADA the Seal "conveys truth, legitimacy and protection".
ADA Seal of Acceptance Product Categories
Every year hundreds of manufactures apply for the ADA Seal of Acceptance, but not everyone makes they cut. Of those that do, they fit into the following categories of denture products, denture adhesive, denture cleanser, tooth preservation product, floss/interdental cleaners, mouth rinses, gingivitis control mouth rinse, sugar-free chewing gum for reducing cavities, temporary pain relief, tooth whitening bleaches, toothbrushes and toothpastes.
Now consumers and dentists have a new way to find out what products make the grade as in 2011 the ADA launched a website dedicated to the approved products. The site has more than 300 products listed that have been reviewed by the ADA Council on Scientific Affairs for safety and effectiveness and are readily available for sale. The site allows visitors to make up to six product comparisons at a time.